Posts Tagged social-networks
Twitter Gets Even More Media Love Than Google
Have you noticed how often Twitter gets mentioned on the news, TV shows, in the movies, in newspapers? Well, all that buzz can be converted into cold hard cash, and if you look at it that way, Twitter is already filthy rich.
News monitoring service VMS estimates that Twitter’s mentions in the media were worth $48 million over the past 30 days. That’s about 80 times more than Bing got in the last 30 days ($573,834); in fact, that’s more than Google gets, and Google is a verb, used everywhere on a daily basis.
MySpace, Facebook Capture Local Ad Revenue
Posted by Hassan Alsheikh in Articles on July 14th, 2009
Almost 20 percent of advertising on social networks comes from local businesses and marketers, according to a new report from Borrell Associates.
Borrell says that going into the research the firm assumed that ads on social networks were almost all national. The amount of local advertising forecast to be spent in 2009 comes to $641 million out of $3.26 billion across 118 social networking sites.
“In the scheme of things, it’s still a drop in the bucket. The total is less than 3% of all locally spent online advertising,” Borrell says in a blog post.
“If we estimated it for individual local markets (we usually don’t do that until an advertising segment reaches $1 billion), it would equate to a few hundred thousand dollars or less in most markets.”
A key finding is that the majority of this local ad spending is going to two social networking sites, MySpace and Facebook. Between them they captured $363 million, or 57 percent of local social network advertising. They are the only two sites generating more than $100 million from local advertising.
“The relatively small amount may not seem like much, but the swift growth of these networks appears to be causing a corresponding upswing in local ad placement,” Borrell said.
“Keep an eye on Facebook. It is the biggest share-getter. In fact, 74% of its ad revenues are from local businesses.”
Read more here:
MySpace, Facebook Capture Local Ad Revenue