Facebook Advertising: It’s All Local

Posted by assichadi in Articles, Facebook

We know that spending on social advertising is rising, but because it’s so new, the industry is still trying to figure out the most effective way to target these ads (thus why there’s still a social media monetization problem). There’s a new report though that sheds some light on how advertisers are utilizing social networks. The research, published by Borrell Associates (embedded below), provides projections for social networking ad spending in 2009. While the $3.2 billion being spent...