Posts Tagged social media marketing
Facebook Advertising: It’s All Local
We know that spending on social advertising is rising, but because it’s so new, the industry is still trying to figure out the most effective way to target these ads (thus why there’s still a social media monetization problem). There’s a new report though that sheds some light on how advertisers are utilizing social networks.
The research, published by Borrell Associates (embedded below), provides projections for social networking ad spending in 2009. While the $3.2 billion being spent on the medium doesn’t surprise us, what caught our attention was this: 20% of social ads are from local businesses. Even more surprising is that 74% of Facebook’s ad revenue this year will come from local businesses and advertisers. Read the rest of this entry »
