Posts Tagged online advertising
Bing Making Big Advertising Strides
Posted by Hassan Alsheikh in Articles on July 14th, 2009
AdGooroo’s released another search advertising report, and many of the statistics within are predictable; on the whole, they indicate that Google’s doing well and Yahoo’s not. But some interesting (and mostly positive) changes are taking place with regards to Bing.
AdGooroo’s report states, “For the year ending June 2009, Bing appears to have grown its advertiser base by about 35%.” New advertisers who have made it onto Bing’s top 25 list include impressive entities like Dell, Edmunds, Home Depot, and Sears.
Google grew its advertiser base by more – 52 percent – yet the report explains, “Bing is tempting many established pay-per-click advertisers to taste their service.” And “it may simply be that Microsoft is executing a two-stage strategy; the first stage being to grow their audience, and only after that, to focus on recruiting advertisers . . .”
Then there’s what Bing’s accomplished for those advertisers to consider. Bing actually showed 24 percent fewer first-page ads in June than Microsoft’s old offering did in March, and so may be making progress in terms of ad relevance. (Plus, this detail supports the two-stage theory.)
The next quarter or two may be quite interesting, then, as Bing does its best to establish a sort of advertising foothold against the much-more-successful Google and Yahoo.
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Bing Making Big Advertising Strides
