Posts Tagged myspace

The Top 12 Social Media Stories This Week

social-hubSocial media was even busier than normal as we got new info on some of the web’s most anticipated products. The first screenshots of Firefox 3.7, the revelation that 100,000 invites for Google Wave arrive in September, and the removal of the Alice in Wonderland trailer from YouTube made headlines this week.

Social media was not without controversy this week, though. Digg was engulfed in controversy when it changed its short URL service, the DiggBar, early this week, and a contest by Electronic Arts, “Sin to Win,” resulted in a Twitter backlash. Here are this week’s top 12 social media stories: Read the rest of this entry »


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Digsby Passes 1 Million Users; 3 Million IM and Social Media Accounts

The social IM client Digsby can not only connect you to your AIM and your Gtalk accounts, but log you onto Gmail, Facebook and Twitter, too. A recent release fixed its RAM-eating problem , and now it seems that all of that hard work (and RAM-fixing) is paying off.

The company announced this afternoon that it reached a major milestone: 1,000,000 users. Considering that Digsby only launched 18 months ago, that’s an average growth rate of over 50,000 users per month – not too shabby for an IM startup. Read the rest of this entry »


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Sharing on Facebook Now More Popular than Sharing by Email

How do you know which social sites are most popular? Aside from looking at the raw traffic numbers, a good indicator is data about which sites are seeing the most content shared on them.

Among the companies with access to tons of this type of data is AddToAny, makers of one the most popular widgets that lets content sites provide their readers with an easy way to share stories across multiple social media sites.

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MySpace, Facebook Capture Local Ad Revenue


Almost 20 percent of advertising on social networks comes from local businesses and marketers, according to a new report from Borrell Associates.

Borrell says that going into the research the firm assumed that ads on social networks were almost all national.  The amount of local advertising forecast to be spent in 2009 comes to $641 million out of $3.26 billion across 118 social networking sites.

“In the scheme of things, it’s still a drop in the bucket. The total is less than 3% of all locally spent online advertising,” Borrell says in a blog post.

“If we estimated it for individual local markets (we usually don’t do that until an advertising segment reaches $1 billion), it would equate to a few hundred thousand dollars or less in most markets.”


Social Network Ad Spending By Percentage


A key finding is that the majority of this local ad spending is going to two social networking sites, MySpace and Facebook. Between them they captured $363 million, or 57 percent of local social network advertising. They are the only two sites generating more than $100 million from local advertising.

“The relatively small amount may not seem like much, but the swift growth of these networks appears to be causing a corresponding upswing in local ad placement,” Borrell said.

“Keep an eye on Facebook. It is the biggest share-getter. In fact, 74% of its ad revenues are from local businesses.”


Read more here:
MySpace, Facebook Capture Local Ad Revenue


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