Posts Tagged internet

15 Hacks Every Dropbox User Should Know

When you get right down to it, Dropbox is a pretty simple app. It syncs folders—that’s it. But what makes Dropbox amazing is the sheer number of different ways you can use that functionality, by itself or in conjunction with other programs, to improve your computing experience. We like Dropbox so much that we’ve written about it several times before, and we still haven’t gotten to every cool thing you can do with the program.

That’s why, in this article, we’re going to share with you a whopping 15 things that we think everyone should know about Dropbox, from how to get extra storage for free to how to use Dropbox to control your Bittorrent client.

 

Run Dropbox as a Windows Service

If you use Dropbox on a server, like a Windows Home Server machine, it’s preferable to run Dropbox as a Windows service, so it starts up before a user logs in. Though Dropbox doesn’t officially support running as a service, you can hack this feature with Microsoft’s Srvany utility.

First, download both instsrv.exe and srvany.exe from the Windows Server 2003 Resource Kit. Copy both files to your Dropbox application directory (ie. C:program filesDropbox) on your server, after you’ve already installed Dropbox. This may have to be done with a Remote Desktop connection.

Open up a command prompt as an Administrator, and execute the following commands (quotes included):

“C:Program FilesDropboxinstsrv.exe” Dropbox “C:Program FilesDropboxsrvany.exe”

reg ADD HKLMSYSTEMCurrentControlSetServicesDropboxParameters /v Application /d “C:Program FilesDropboxDropbox.exe”

reg ADD HKLMSYSTEMCurrentControlSetServicesDropboxParameters /v AppDirectory /d “C:Program FilesDropbox”

Next, cut and paste all files from C:Documents and SettingsAdministratorLocal SettingsDropBox to C:Documents and SettingsDefault UserApplication DataDropbox

Finally, type net start Dropbox in the Command Prompt.

This works on any Desktop machine as well. You’ll also have to remove the Dropbox application shortcut from the Startup folder in your Start Menu.

For more information on the Srvany utility, head here.

Use Symbolic Links to Unlock Dropbox’s Potential

The biggest problem with using Dropbox to sync programs is that it only works for apps that allow you to change where configuration files and databases are stored—a minority of all software. Lots of popular applications like web browsers, email clients, and even Steam are pretty finicky over where they store their data—they give you little or no control over what locations they use. With symbolic links, a feature in Windows Vista and 7, you can take that control back into your own hands.

Mklink is a command line command short for “make link.” It’s used to create symbolic or hard links, which allow you to connect files and folder. It’s sort of like creating shortcuts, except that they’re handled at the operating system level, so they work with any program. You can, for instance, use mklink to fool Steam into thinking that a game on a different hard drive is actually in your Steam games folder. You can link files on a single computer, or across a local network. You cannot, however, link files across the internet.

To find out all about Mklink, and how to use it, check out our Mklink How-To.

The beauty of using Dropbox with symbolic links is that the principle drawback of each goes away. Dropbox can now sync any two programs, because with Mklink you can change the location of the programs data, whether it wants you to or not, and Mklink is no longer confined to your local network, as Dropbox can bridge the game to computers out in the wider internet.

Here’s an example of how you can use this combo to cloud-ify your Firefox profile:

1. Find the directory containing your Firefox profile. A default installation places this folder in MozillaFirefox
2. Copy that Firefox directory into your Dropbox folder.
3. Delete the original Firefox folder.
4. Use Mklink to create a hardlink between the new and original Firefox folders, If your Dropbox folder is in C:/ you can use  the following command:

mklink /J MozillaFirefox C:/dropbox/Firefox

Now any computer that you complete these steps on (and that has access to your dropbox account) will share the same Firefox profile. The same basic steps will work for almost any app.

Add files to Dropbox with E-mail

It’s the fifth-most requested feature in Dropbox—the ability to email a file to yourself that will automatically sync to your Dropbox account. Unfortunately, there’s no easy way to do this right now. But if you’re willing mash up a few applications and services, you can make this feature work.

First, you’ll need to create a new Gmail account. This address will be what you use to temporarily store files to sync to your Dropbox. We recommend creating a new account that’s easy to remember, and not using your personal or main Gmail account.

Next, download GMail Drive, a shell namespace extension that links to a Gmail account and syncs attachments and emails onto a newly created system drive. GMail Drive creates a virtual filesystem based on email sent to your Gmail account (with GMAILFS: in the subject line), and lets you browse them as if you they were stored on your hard drive.

Finally, using the mklink command, create a symbolic link between the folders in your GMail Drive and a newly created folder in your Dropbox. This means that any time you email an attachment to your dummy Gmail account with GMAILFS: in the subject line, the files will automatically be moved to your Dropbox. This only works if you have GMail Drive and Dropbox running on an active computer or server.


Sync Your IM Chatlogs

A lot of people use instant messaging to keep in touch with their coworkers during the day. We certainly do here at the Maximum PC office, but we’re sure the same can be said for many less-technically-forward offices as well. Because of that it sometimes comes up that while you’re at home you want to remember something from a conversation you had while you were at work, but you can’t, because your IM logs are stored on your work computer.

That doesn’t have to be the case, though. If you use Pidgin, a free, open source multi-protocol IM client, you can tell it to save its logs in a folder in your Dropbox. As long as Pidgin is set up that way on all of your computers, they will all share access to the same logs.

Actually setting it up so that Pidgin saves your logs somewhere other than the default location is a little trickier than you might imagine, though. You’ll need to change the PURPLEHOME environment variable on your system, which defines where Pidgin will save its configuration files and logs. To do this, open the control panel and select System. Then select the Advanced tab, and click on Environment Variables. Now, click New under the System Variables box. In the Variable Name field, enter PURPLEHOME and in the Variable Value field, enter the location of your Dropbox folder. Now Pidgin will use a folder inside your Dropbox called .purple to save its data.

If you’re ok working from a fresh install of Pidgin, that’s all you’ll need to do. If you have existing settings and logs that you want to keep using, just copy the .purple folder from its default directory (Application Data) to your Dropbox directory.

Host Your Music Collection in the Cloud

Tired of having to juggle your music collection between your desktop and laptop computer? Want to be able to access your music from anywhere, on any computer, but don’t want to (or don’t have the cash to) set up a streaming media server? Consider setting up a $9.99/month Pro50 account to host your favorite music.

With your MP3 files and iTunes library.xml file backed up to Dropbox, you can keep multiple computers running perfectly in-sync music collections. Add music on one computer, and it’ll be available on each other computer as well. Just be sure not to make changes on more than one computer at a time.

To tell each instance of iTunes to use the library file located in your Dropbox, just hold shift while launching the program. A dialog box will come up prompting you to choose a new library file.

If you’re using a friends computer, or another computer that you don’t want to keep your whole collection on at once, you can use the Dropbox web interface to download just the files you want to listen to at one time. Just visit dropbox.com, navigate through your collection, put a checkmark next to the files you want to listen to (or next to a folder, if you want to download a whole album at once) and then select Download from the More actions tab.

Keep Firefox Settings Synched Across Multiple Computers

For people who regularly use more than one computer, it can be a pain to switch back and forth between two browsers. Sure, applications and extensions like Xmarks can keep your bookmarks in sync for you, but what about your extensions and your history. Fortunately, you can use Dropbox to keep two Firefox installations totally in sync.

“But wait!” I hear you saying “you can't choose where Firefox saves its data!” Thats true, but there are ways to work around this. You can us Mklink, as discussed earlier, but there’s also an easier solution specific to Firefox: use Firefox Portable.

Firefox Portable is an app that’s meant to run from anywhere, such as from a portable USB thumbdrive. In order to do this, a portable app has to be entirely self-contained, not storing any data anywhere else on your system. That means that if you get Portable Firefox and install it into your Dropbox, you’ll have a full-featured browser that syncs and backs up all your data in the cloud.

Incidentally, this trick also works well for any portable app that you might want to have available at a moment’s notice.


Store All Your Passwords with Keypass

Everyone knows that good password security requires that you use passwords that are A) long, B) complicated, and C) different for every website and service you use. Of course, these three requirements also make it a total pain to memorize all the passwords you need, meaning that most people don’t follow the rules, either using one password across many services (a security risk) or writing their passwords down near the computer (also a security risk).

That’s where KeePass comes in. KeePass is a free, open source password safe. It allows you to generate a unique, totally random password for every site or service you use, while only requiring you to remember a single master passphrase. Whenever you attempt to log into a service, KeePass asks for your master passphrase, then automatically enters the appropriate password from your safe.

That’s all well and good, but what do you do if you frequently use two different computers (say, a desktop and a laptop)? You could use a USB drive to keep your KeePass password archive with you at all times, but that’s one more little bit of hardware you have to keep track of. Instead, use DropBox to keep an up-to-date copy of your password file on both computers, at all times. Just tell KeePass to save your password archive somewhere in your DropBox synced folder.

Worried about security? Fuhgeddaboutit. KeePass saves your password in an archive encrypted with nigh-unbreakable AES 256-bit encryption. That means that as long as you pick a strong, long password, getting a hold of your KeePass file won’t do a hacker a bit of good.

Know the Pricing Options, Cheapskate

We know you like getting your internet services for free. Dropbox doesn’t disappoint, as the majority of its users utilize the free 2GB account. But what if 2GB of synced cloud storage isn’t enough for you? Dropbox offers two Premium account options.

The first is the Pro 50 account, which boosts your storage capacity to 50GB (it adds 48GB so that your cap is 50GB), which costs $10/month, or $99 a year. For $20 a month, or $199 a year, you can upgrade your account to 100GB of total storage. Pro accounts also get 9 votes (as opposed to 6 for Free users) in the Votebox system, which lets users pick which features to add in the next iteration of Dropbox.

Compared to other services, the pricing is competitive. Our only wish is that Dropbox would offer more storage size options. Sugarsync, a Dropbox competitor, has premium account tiers at 30GB ($5/month) and 250GB ($25/month).

Also note that once you’ve upgraded to a Pro Dropbox account, Dropbox will still give you the option to downgrade back to your original Free account, even though this isn’t explicitly stated in the terms of use. Dropbox also reserves the right to delete your account if you don’t use it for 90 days.

Get 5.25GB of Total Free Space

You can more than double your Free account capacity by using Dropbox’s referral system. Simply find your referral link on the Dropbox website and get a friend to create an account using that link. For each new account you refer, you get 250MB of extra space, up to 3GB. That means all you have to do get refer 12 people to max out on this referral bonus.

In addition, Dropbox gives you another 250MB bonus for becoming a Dropbox “Guru.” Just head to the Getting Started section of the website, and complete five of the six steps listed. These are pretty simple requirements, which include taking the Dropbox tour, installing the desktop app, and sharing a folder with friends. This is the quickest and easiest way to get extra free storage without using any referrals.

Pro accounts can earn up to 6GB of referral space, and downgraded pro accounts still retain any bonus space earned from referrals.


Use Dropbox to manage BitTorrent

How often have you found yourself sitting at work, only to find out that a file you’re interested (a demo for a game you’re excited about, for instance) has just become available online. Sure, you could sit there patiently, and wait until you get home to download it; but why bother waiting when you could have it ready for you as soon as you get there. Most of the big BitTorrent clients have some sort of web-based control, but those can be tricky to set up, and require that you have a static IP (or set up a DynDNS account). Using DropBox, it’s much easier.

Here’s what you’ll need to do: First, make sure you have a BitTorrent client capable of automatically loading .torrent files from a folder. All the big ones are capable of this, including uTorrent, Vuze, and the standard BitTorrent client. Next, set it up to monitor your DropBox, or a folder in your DropBox (My Documents/My Dropbox/Torrents for instance) and automatically open any .torrent file added to that folder.

Now, if you see a file you want to grab, just download the .torrent file to your Dropbox/Torrents folder, and your home PC will start the download as soon as DropBox syncs. It’s as simple as that.

Of course, this method requires that you leave you computer on all day long, a decidedly environmentally-unfriendly practice that we don’t recommend. But If you’re anticipating the need to download something (a beta test for a new MMO, maybe?) we won’t fault you for making a one-day exception.

Use Portable Dropbox to keep your data mobile

Making Dropbox into a portable app (that is, an app that can be installed on a USB thumb drive) might at first seem redundant—isn’t Dropbox meant to replace thumb drives, after all? But if you stop to think about it, there are ways in which Dropbox and USB drives can be used together. For instance, consider the following situation:

You’ve got to give a PowerPoint presentation, and you’ll be using somebody else’s laptop, which is connected to a projector. You could copy the .ppt file over to a USB key, but why bother? All your project files are already sitting on a USB key connected to your computer, running portable Dropbox. You snag the key and head out the door. On the way, your boss calls and tells you that there’s a big mistake in the presentation, but you don’t sweat it: your boss saves a correct version, and when you get to the presentation you run Dropbox and the file updates in a flash.

So how do you actually run portable Dropbox? It’s pretty easy, just follow these steps:

1.    Download Portable Dropbox. The Dropbox forums page for the project is here, although as of 12/7/09, the latest version seems to be broken, and you’ll need to grab the fixed version here.
2.    Unzip the file you downloaded, and drop the contents (the DropBox folder) onto your thumbdrive.
3.    Run the DropboxPortable executable, and follow the instructions in the installer.

Host a website on Dropbox

Now here’s an unusual use for Dropbox. Did you know that you can actually host a website, using Dropbox’s “Public” folder? It’s easy, you just drop in html files and images into your public folder, the way you would normally upload those files onto an FTP server.

Interlinking works fine, as does client-side scripting. Obviously, any server side stuff won’t work, but this is a great way to quickly host a smaller page. You can simply build the site as you like, viewing it locally, and when you’re satisfied, it’s already on the web!

We haven’t heard any specific information about bandwidth caps on Dropbox’s public share, but it’s safe to say that that it’s probably not meant to be used for mass data transfer. In other words, If you want to host something bigger than a personal site or blog, you’re still better off with traditional hosting.


Utilize the Web Interface

Dropbox is primarily a desktop app, but its website is very useful for accessing your files. The web interface offers the same functionality as the desktop client, letting you browse, download, and upload files to your account. This is handy when you need file access on the go, but here are three other reasons to use the web interface:

Track Recent Activity – The recent events tab gives you a timeline of account activity, even including the movement of files between folders so you can keep track of everything. Uploaded images show up as thumbnails, too.

Share Folders – You have to use the website to grant and accept folder shares for collaborating with other Dropbox users (which is different for sharing individual files in the Public folder). Shared folders take up space on the accounts of all collaborators.

Undo Delete Files – The best feature of the Web interface is the ability to view and retrieve previously deleted files in your Dropbox. On free accounts, deleted files can be recovered up to 30 days after they were deleted, though that limit is removed for Pro users.

Use Your My Documents folder as your Dropbox folder

In Windows Vista and 7, you can easily store your My Documents folder in Dropbox. This puts all your document files in the cloud, which can also then be synced with your other computers’ My Documents folders. Just right-click My Documents, go to the Location tab, and click the Move button to relocate My Documents to a new directory. Navigate to your Dropbox directory, and click OK.

Use Dropbox Mobile App for Photo Blogging

The iPhone Dropbox app is currently the only mobile Dropbox client, but it’s pretty powerful. Not only does it let you browse and view images, read documents, and even play music found in your Dropbox, but you can even use it to take and store cameraphone pics directly to the cloud. We found this feature most useful when paired with services and programs that can monitor desktop folders to automatically upload images to blogs and image-hosting sites, like Flickr.

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15 Hacks Every Dropbox User Should Know


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Top 15 Web Hoaxes of All Time

crop circle imageSometimes it’s hard to tell what to believe when you read it on the web. The recent “Unknown Lifeform” in North Carolina? Turns out, not a hoax, but also not a monster. But all those rumors about Jeff Goldblum falling to his death in New Zealand? Well, those were a hoax, and a rather tasteless one at that.

For hundreds of years, humans have been playing elaborate tricks on each other, but the advent of social tools — from Usenet and email right on up to YouTube and Twitter — means that hoaxes are much more easily spread, and it can be difficult to separate the misinformation from the truth. Here’s a collection of the top 15 most unforgettable web hoaxes.
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Dazzboard, An Open iTunes For Just About Any Portable Media File (500 Invites)


Finnish startup Linkotec is close to debuting the public beta version of dazzboard, a browser-based media manager that it says has all the goodness of iTunes but without the disadvantages of Apple’s closed environment.

Granted, we hear that a lot, but I’ve been invited to take an early peek at what they’ve been cooking and came away fairly impressed.

Dazzboard is currently invitation-only but is shooting for a Wednesday release of the public beta version. TechCrunch readers with limited patience (yes, you there) can already sign up to take it for a spin before that: 500 of you can register for an account right here. Note that the web application currently requires Windows – a Mac-compatible version is in the works – and works best when you’re using the latest Internet Explorer or Firefox browser.

With dazzboard, you can plug a wide range of mobile devices into your computer and easily transfer multimedia content like photos, videos and music to the web-based management interface, after which you can organize all your files and seamlessly share them through a variety of social networking services. It goes both ways: with the use of the ‘Dazz me’ bookmarklet you can download content from the Web to the media manager and distribute it to your favorite social network or your mobile device once it’s transferred to your account.

Dazzboard supports any portable device that can be used in mass storage or media transfer mode. The company divides the range of portable media players and mobile phones it supports into two groups: full supported devices (supported and maintained by the Dazzboard database, meaning no specific user action is required) and so-called generic devices (not fully supported by Dazzboard so handled as a generic media hub). In the latter case, it’s possible not all functionality of the media manager will work without any glitches.

All in all, dazzboard worked as advertised with the few portable devices I used to test it, and it does a great job syncing media content from and to social networks like YouTube, Flickr, etc. Of course, supporting ‘thousands of devices’ means that the company risks getting flooded with just as many device-specific support questions on a daily basis if it takes off. There’s a reason why closed platforms sometimes win.

Give it a whirl yourself and tell us what you think.


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Dazzboard, An Open iTunes For Just About Any Portable Media File (500 Invites)


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Microsoft Puts Out New Version of Silverlight

Microsoft has launched Silverlight 3 and Expression 3 today. Silverlight is a browser plug-in that enables companies to design, develop, and deliver web apps. Expression is a set of design tools and technologies.

The new Silverlight release in particular is big news. Over 1/3 of Internet devices have installed version 2 since its launch less than nine months ago.

Microsoft also announced that MGM and NBC Sports are using Silverlight for different forthcoming video efforts.

“NBC Sports has evaluated many different technologies for delivering high-quality experiences online, and none have delivered the video quality, scalability and business value that Microsoft Silverlight has consistently brought,” said erkins Miller, senior vice president of Digital Media at NBC Sports. “As we look forward to the 2010 Olympic Winter Games in Vancouver as well as other major championships in 2010, we will be using Silverlight as the preferred technology to deliver the best in next-generation online high-definition video experiences.”

Silverlight and Expression 3

Microsoft says it has over 300 partners in 30 countries helping customers design and develop with Silverlight and Expression. These include leading content delivery networks, solution providers, and independent software vendors.

“Silverlight and Expression fill a clear need in the marketplace for a complete end-to-end solution that makes it easy for development teams to work together effectively, from concept to deployment, to create the types of rich interactive experiences today's users expect,” said Scott Guthrie, corporate vice president of the .NET Developer Platform at Microsoft.

Silverlight and Expression 3

New features with these releases of Silverlight and Expression include: 

- Expression SketchFlow. Available to customers just four months after its initial debut at MIX09, SketchFlow provides development teams unrivaled capabilities to rapidly prototype applications and take their ideas from concept to reality.

- Out of Browser. Silverlight 3 provides the seamless ability to add out-of-browser, connected and disconnected scenarios for cross-platform applications, radically improving the productivity and capabilities over traditional RIAs.

- IIS Smooth Streaming. As part of Internet Information Services 7.0 (IIS7) Media Services and combined with Silverlight 3, IIS Smooth Streaming enables the industry’s first HDTV-quality (1080p) video experiences with rich interactivity for both on-demand and live video.

Silverlight 3 can be downloaded immediately. If you already use Silverlight, you should be automatcially upgraded. Expression 3 should be available in the next 30 days.


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Microsoft Puts Out New Version of Silverlight


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What To Do When Your Site Drops

It's happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you're like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display and you notice that your site no longer holds it's previous position and the move is not in the right direction. We've all faced it and the longer you've been an SEO or website owner the more times you've seen it happen. But still … what do you do? To quote the immortal Douglas Adams, “Don't panic.”

Believe me – I know how hard it is sometimes. It’s easy for me to say this to clients when I see an engine fluctuating or a site has dropped only a position or two and we’re working to react but it’s a completely different thing when it happens to you and (might I add) a good reminder to SEO’s as to what our clients go through. But I still haven’t answered the question have I? What do you do? What … do … you … do?

There are five basic steps one must take when their site drops (I like to keep things simple and a 5 step check-list is a great way to do that). These steps assume that to start with you had a well-optimized website with good SEO practices followed. If you don’t then the reasons you dropped are pretty clear but if you’ve got a well-optimized site and your site has fallen – then this is for you. You should:

1 – Build Links

It’s very difficult for people to not want to do something proactive when they notice their site drop. I know – I’ve been there. One of the easiest things to do to keep yourself busy while working on the other 4 steps below is to build links. Building good, solid links to your site will never hurt and will only help you out so even if one of the later steps might show you other actions you need to take (or not take) you’ll never go wrong with some solid link building and if nothing else – it’ll make you feel like you’re doing something and stop you from doing other things that might do you more harm than good.

I’m not going to go into all the different types of links you could build or what the anatomy of a good link is. Many articles, forums and blog posts have been written in the past and are easily found online. I’m sure if you monitor a few good SEO forums you’ll find more being written every day. If you can – find articles by Eric Enge. While he doesn’t give it all away (who does?) – you won’t go wrong taking his advice and even seasoned SEO’s are likely to learn a thing or two from reading his work.

2 – Relax For A Couple Days

Before you rush to your favorite site editing tool – relax. Slight tweaks in content are unlikely to make much of a difference (if any) to your rankings. If you’ve got solid, well-optimized content and suddenly your site’s fluctuating – cramming in a few more instances of your targeted phrase will likely do more harm than good.

Now – when I say relax I basically mean, don’t touch your site. There are steps (such as link building) that you can work on including the analytical work noted below. Just don’t go editing all your copy to try to chase some tweak in Google’s algorithm. Relax.

3 & 4 – Analyze The Sites That Have Out-Ranked You (Onsite And Offsite)

One of the best things you can do is to take a look at the sites that are out-ranking you to find out what they’ve done. This will tell you two things: One – are there some good tactics that you’re missing, and Two – are these rankings likely to hold or are they flawed? There are two areas you’ll want to look at and those are the onsite optimization and the backlinks.

When you’re looking at the onsite optimization you need to only briefly look at their keyword densities, H1 and title tags, internal linking structure, number of indexed pages and the amount of content on the page. Remember: I’m assuming that (as you were ranking previously) you have a solidly optimized website with some good SEO practices and content guidelines followed. If you look at these and compare the newly ranking sites with your site and with other sites that have held their positions and dropped you’ll get a feel for whether there are trends. If there are common traits among the sites that have moved up then you may be on to something. Remember the common trends among the sites that have climbed and held and also remember what they have that the sites that have dropped do not. Remember: there may be no common trends or nothing you can find out with this small a sample. Once this step is complete it’s time to move on to backlink analysis.

Backlink analysis is a good practice to undertake every few months regardless of updates but definitely necessary now that you’re dropping. What you need to do now is to analyze the backlinks of the sites that are out-ranking you. Depending on the competition level this can be a brutal task in that it’s not just about numbers. You should use Yahoo!’s link:www.domain.com command and visit many of the sites in your comeptitors backlinks. What you’re trying to do is get a full view of what their links look like. You’ll also want to download SEO Link Analysis (A Firefox extension you’ll find at https://addons.mozilla.org/en-US/firefox/addon/7505/). When you’re doing a backlink check it automatically displays the PageRank and anchor text of the backlinks though I’d still HIGHLY recommend visiting a good many of the sites to see what kind of links they are.

Once again you’re going to be looking for the architecture of the backlinks of the sites that are moving up. What tactics they’re using, what their links look like on the page, what anchor text distribution they’ve got. Once again you’re going to compare that with other sites on the rise, your site and other stable sites to see what is common between those that are climbing and holding their grown vs those that have fallen.

Once we’ve collected this data it’s time to act. Collect all the common traits that the climbing and holding sites have and …

5 – Take Action

You’re done waiting around preforming the tedious task of link building. You’ve got your data and you’re ready to launch into action and get some stuff done. But wait (oh no – did he say wait again?) is action really the best thing?

When you've pooled your data you need to decide what it means. Let's take for example a situation where the newly ranking sites have very low word counts and tons of footer links (looks paid to me). Do you REALLY want to follow their lead? The question you need to ask yourself in this case is do the factors that are apparently working RIGHT NOW overall going to provide better or worse results? Is less content more or less likely to results in a satisfied visitor? Do paid footer links help Google deliver quality results over the whole of the Internet? In these cases the answer is easily “no” but your findings might be more subtle such as an extremely disproportionate use of targeted anchor text among the ranking sites or sp@mmy copy with keyword densities at 8 or 10%.

What you're in a position to do now is figure out a moving-forward strategy. If the common trends among the top and improving sites are bad or sp@mmy then you know the algorithm will correct itself eventually and you shouldn't chase it. If you need to do something – build some additional links and look for new phrases to rank for on other pages to help stabilize your traffic when individual phrases decline.

If you find that the factors that have created the new results are legitimate and will lead to better results overall you know you need to make some changes to what you're doing and fortunately – with the research you've just done you've got a great starting spot in that you can probably get some great resources and tactics from the lists of backlinks and onsite optimization you've just collected.

It may take hours or even days to properly perform this research but then – you needed something to do while your rankings are down. It might as well be productive.


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What To Do When Your Site Drops


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Google Images Safe Search Switch Changed

Google image search made toggling the SafeSearch option a tiny bit easier, by including the settings switch menu right on the results page (instead of linking to the settings page, where one has to toggle a radio button option and hit a save button).* SafeSearch is Google’s adult content filter that can be turned off in most countries, though interestingly enough not in (at least) Google China.

*I believe this is rather new, but don’t know when exactly it was added.

[By Philipp Lenssen | Origin: Google Images Safe Search Switch Changed | Comments]

[Advertisement] Google books at eBay: background info on Google, AdWords, AdSense, Blogger and more…
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Google Images Safe Search Switch Changed


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Internet Guru Leo Laporte To Talk At Tedx Dubai

TEDx Dubai 2009 announced yesterday that internet legend Leo Laporte will speak at its October 10 conference.

Laporte is a journalist specialized in technology; he hosts and produces the most popular technology shows on the Internet.

His shows are hosted on the This Week In Technology network (TWIT). All of his productions are available completely for free – he runs his business exclusively through a few sponsors and listeners donations; it is a revolution in the making, the real proof that if you have good content, people will follow you no matter what.

Full story here: TEDx Dubai Blog

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Internet Guru Leo Laporte To Talk At Tedx Dubai


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Google Calendar Gadgets Appearing


Andrew Pariser emails in a surprise finding in Google Calendar (if by any chance you’re able to reproduce this – I’m not – please comment):

Opened up gcal today, to find an interesting new “Gadgets” link under the google logo. Clicking it opens a right side pane that introduces a gadgets menu and a selection of gadgets to choose from:

  • Add Tasks
  • Add Googler Search
  • Add Jump to Date
  • Add Next Meetings
  • Add Time Zones
  • Add Where Are My Friends?

I also have a nice “INTERNAL ONLY” tag at the top of this menu, even though I’m not and have never been a google employee. (…)

Most of the gadgets (tasks, jump to date, time zone) are pretty obvious. Next meetings shows the next event scheduled in your calendar. Googler search presumably allows me to search the employee database, although I think it’s disabled for me. Where are my friends allows you to add friends and it displays their availability information as decided by their google calendar (provided they keep this information publicly viewable).

[Thanks Andrew and Tony!]

Update: As noted in the comments, you can try disable all CSS on the page (e.g. in Firefox, hit View → Page Style → No Style), then click “Gadgets” to the right, and scroll to the bottom of the page. Now you may see the text “INTERNAL ONLY”. Clicking in these parts of the page will lead to (supposedly internal but accessible) feedback forms, or (inaccessible from the outside) Google intranet pages.

The source of the Google employee search widget, “Googler Search” (facewall.xml), is also available, albeit it probably only runs from within Google. For instance, thumbnails for the search are stored at https://moma-api.corp.google.com/[prefix]/thumb (where prefix is an employees name as appearing in their email). The server search returns a JSON profile of an employee, and the codename “Woodstock” appears (perhaps denoting the Google intranet info API, I’m not sure).

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Google Calendar Gadgets Appearing


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Google Spreadsheets Data Validation

Google Spreadsheets, part of Google Docs , has a new feature: cell content validation. For instance, you can select a column which is supposed to contain email addresses only

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Google Spreadsheets Data Validation


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Why Linux Will Succeed On The Desktop

I believe Linux will become the de-facto standard desktop operating system. Though it’ll take a while for many users to break free from ties to Windows, there is good reason to believe that this day will come

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Why Linux Will Succeed On The Desktop


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