Facebook Addresses Privacy and Photo Use for Ads
You may have read that Facebook changed its policy for third-party advertisers and the use of user photos. Facebook issued a statement on the company blog denying any such changes. “The advertisements that started these rumors were not from Facebook but placed within applications by third parties,” says Facebook’s manager of policy communications, Barry Schnitt. “Those ads violated our policies by misusing profile photos, and we already required the removal of those...
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Facebook Advertising: It’s All Local
We know that spending on social advertising is rising, but because it’s so new, the industry is still trying to figure out the most effective way to target these ads (thus why there’s still a social media monetization problem). There’s a new report though that sheds some light on how advertisers are utilizing social networks. The research, published by Borrell Associates (embedded below), provides projections for social networking ad spending in 2009. While the $3.2 billion being spent...
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Get a Mac vs. Laptop Hunters: Which Are the Better Ads?
It seems that Microsoft’s been turning up the heat on almost all of its big rivals – Microsoft’s new search engine Bing had a strong first month and is giving Google a run for its money with Microsoft Office on the web. And earlier today, we learned that Microsoft’s building retail stores this fall right next to Apple stores. The icing on the cake for Microsoft this week? It looks like the company’s new “Laptop Hunters” ad campaign struck a nerve with Apple, so much so that it...
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Microsoft: Apple Told Us to Cancel the Laptop Hunter Ads
By this point, 99% of you have probably seen the “Get a Mac” ads where the Mac (Justin Long) proves in 30 seconds how he’s clearly superior to the PC (John Hodgman) in every way. The result: an advertising hit. For years, Microsoft either never responded or put together ads that didn’t resonate with the public (do you remember those Seinfeld-Gates ads from last year? Yeah, I’ve tried to block those out too). However, its most recent ad campaign, “Laptop Hunters,” has been...
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Facebook Debuts New Ad Targeting Filters
Advertisers asked for them, and now they’ve got ‘em. Yesterday evening, Facebook unveiled three new ad targeting filters that topped a “most requested” list and should make contacting the right users a much easier process. The option to target people according to their connections may be the cleverest of the trio. This will let advertisers “target Facebook Ads only to users who have expressed interest in your Page, Group, Event or Application,” as a...
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