Posts Tagged advertising
Facebook Addresses Privacy and Photo Use for Ads
Posted by assichadi in Articles, Facebook, Social Media on July 25th, 2009
You may have read that Facebook changed its policy for third-party advertisers and the use of user photos. Facebook issued a statement on the company blog denying any such changes.
“The advertisements that started these rumors were not from Facebook but placed within applications by third parties,” says Facebook’s manager of policy communications, Barry Schnitt. “Those ads violated our policies by misusing profile photos, and we already required the removal of those deceptive ads from third-party applications before this rumor began spreading.” Read the rest of this entry »
Facebook Advertising: It’s All Local
We know that spending on social advertising is rising, but because it’s so new, the industry is still trying to figure out the most effective way to target these ads (thus why there’s still a social media monetization problem). There’s a new report though that sheds some light on how advertisers are utilizing social networks.
The research, published by Borrell Associates (embedded below), provides projections for social networking ad spending in 2009. While the $3.2 billion being spent on the medium doesn’t surprise us, what caught our attention was this: 20% of social ads are from local businesses. Even more surprising is that 74% of Facebook’s ad revenue this year will come from local businesses and advertisers. Read the rest of this entry »
Get a Mac vs. Laptop Hunters: Which Are the Better Ads?
Posted by Hassan Alsheikh in Articles on July 16th, 2009
It seems that Microsoft’s been turning up the heat on almost all of its big rivals – Microsoft’s new search engine Bing had a strong first month and is giving Google a run for its money with Microsoft Office on the web. And earlier today, we learned that Microsoft’s building retail stores this fall right next to Apple stores.
The icing on the cake for Microsoft this week? It looks like the company’s new “Laptop Hunters” ad campaign struck a nerve with Apple, so much so that it apparently called Microsoft and asked them to stop the ads. So with this new ad campaign gaining traction, we started to wonder which company has the better ads: Apple’s “Get a Mac” ads or Microsoft’s “Laptop Hunters” campaign? We want your vote on the matter.
Read the rest of this entry »
Microsoft: Apple Told Us to Cancel the Laptop Hunter Ads
Posted by Hassan Alsheikh in Articles on July 16th, 2009
By this point, 99% of you have probably seen the “Get a Mac” ads where the Mac (Justin Long) proves in 30 seconds how he’s clearly superior to the PC (John Hodgman) in every way. The result: an advertising hit.
For years, Microsoft either never responded or put together ads that didn’t resonate with the public (do you remember those Seinfeld-Gates ads from last year? Yeah, I’ve tried to block those out too). However, its most recent ad campaign, “Laptop Hunters,” has been gaining traction.
In fact, it’s been so effective that apparently Apple’s legal department called Microsoft and asked them to stop running the ads.
Read the rest of this entry »
Facebook Debuts New Ad Targeting Filters
Posted by Hassan Alsheikh in Articles on July 15th, 2009
Advertisers asked for them, and now they’ve got ‘em. Yesterday evening, Facebook unveiled three new ad targeting filters that topped a “most requested” list and should make contacting the right users a much easier process.
The option to target people according to their connections may be the cleverest of the trio. This will let advertisers “target Facebook Ads only to users who have expressed interest in your Page, Group, Event or Application,” as a Facebook Ads note explained, and thus avoid wasting time on people who are indifferent or might even regard an overture as spam.
MySpace, Facebook Capture Local Ad Revenue
Posted by Hassan Alsheikh in Articles on July 14th, 2009
Almost 20 percent of advertising on social networks comes from local businesses and marketers, according to a new report from Borrell Associates.
Borrell says that going into the research the firm assumed that ads on social networks were almost all national. The amount of local advertising forecast to be spent in 2009 comes to $641 million out of $3.26 billion across 118 social networking sites.
“In the scheme of things, it’s still a drop in the bucket. The total is less than 3% of all locally spent online advertising,” Borrell says in a blog post.
“If we estimated it for individual local markets (we usually don’t do that until an advertising segment reaches $1 billion), it would equate to a few hundred thousand dollars or less in most markets.”
A key finding is that the majority of this local ad spending is going to two social networking sites, MySpace and Facebook. Between them they captured $363 million, or 57 percent of local social network advertising. They are the only two sites generating more than $100 million from local advertising.
“The relatively small amount may not seem like much, but the swift growth of these networks appears to be causing a corresponding upswing in local ad placement,” Borrell said.
“Keep an eye on Facebook. It is the biggest share-getter. In fact, 74% of its ad revenues are from local businesses.”
Read more here:
MySpace, Facebook Capture Local Ad Revenue